“Most businesses utterly fail to provide any meaningful answer to the question:
Why should I buy from you and not your competitors?”
INDIVIDUATION SELF ASSESSMENT
Are YOU absolutely clear about why people should choose you instead of your competitors and is it written down?
Would the majority of your competition describe their product or service the same way you describe it?
Do you have 12-15 specific and concrete WIIFM examples to provide to your prospects?
Once you have a prospects attention, the goal is to quickly and easily make sure they understand what’s in it for them to choose you and not someone else.
Stand Out From Your Competition Today
Convert More Leads to Customers
More customers are just a few hours away.
I have fine tuned a process for developing your messaging that will truly individuate your business in just a couple of hours. Most small business owners and self employed professionals never take the time to do this work. Simply invest one morning or afternoon to complete this work and your marketing will be more effective for as long as you own your business.